Pet parents across North America are searching for the same thing, every single day. “How much does a vet visit cost near me? “Affordable emergency vet near me” “How much is euthanasia near me?” “Dog dental cleaning cost near me” “Cat ultrasound price near me” These are not casual searches. They happen when emotions are high and time feels limited.Yet Google was never built to answer the most important question behind those searches: What will this actually cost me? The Probl

Launching in January 2026 , FareVet is expanding into the UK to meet growing demand for clearer veterinary pricing and easier cost comparison, starting with high-frequency services and practical estimate clarity. UK pet owners are facing a familiar frustration: you can know what your pet needs, but still struggle to get a clear sense of what it will likely cost until you are already deep in the process. That gap between the medical decision and the financial decision creates

And why changing this culture could save pets, reduce skipped visits, and rebuild trust. “I just need a dental cleaning. Can someone at least tell me the starting cost?”Every pet owner has asked a version of this question and too often, the answer is silence. The Problem No One Talks About In an era where you can get a price range for a plumber, a dentist, or even a car repair with one click, veterinary care remains one of the only essential services where a basic cost estima

Over half of U.S. pet owners 52%   say they have skipped or declined veterinary care for their dog or cat in the past year.That’s not just a statistic. It’s a warning flag for the pet-care ecosystem. Here’s what’s driving the trend, what the consequences are, and how clinics and platforms like FareVet can respond. The Big Why: Cost and Surprise Financial constraints top the list. According to recent research: Among owners who skipped care, about 71%  cited cost as the primary